Triple-trigger pattern with warm-intro path attached.
Regulatory disclosure of modernization investment, two senior data executive hires within 60 days, and an active technographic shift away from legacy Oracle — all surfacing inside a 90-day window. Scaling pressure from 2× revenue growth creates urgency the CFO will feel directly. Historical pattern: this signal combination converted in 4 of last 6 similar accounts within 9 months of first touch.
Lead with warm intro through Jen Wong (Meridian) → Sarah Patel.
Reference Meridian's modernization — similar timeline, similar regulatory environment, similar scale ramp. Lead with TCO trajectory at scale to address CFO concern before it surfaces. Avoid generic "data platform" pitch; this team has already evaluated three vendors per LinkedIn activity.