Creative Agent

Creative fatigue & asset refreshing.

Creative fatigue is one of the biggest drivers of performance degradation. This two-agent workflow tracks ad-level frequency, CTR, and conversion drops — then triggers autonomous visual generation, matches winning copy hooks, and uploads a new test flight.

Simulation clock: Wed, 9:42:11 AM PT

Performance Agent

→ API handoff →

Generation Agent

campaign: Refi-Smart · Q2 evergreen

Creative pipeline

6 active · 0 paused · 0 testing

01 Active creatives

02 Performance Agent · fatigue analysis

CreativeREF-014 · "Lower your rate today"

Days running14 days

Frequency (7d)7.4 · above threshold (5.0)

CTR trend2.1% → 1.2% (–43% over 3d)

CVR trend3.8% → 2.6%

DiagnosisCreative fatigue confirmed (conf 92%)

ActionRefresh asset · preserve top-performing copy hooks

03 Generation Agent · creating variations

Top copy hooks (winners library)

"Lock in your lower rate" "$340/mo back" "Apply in 14 days"

Brand kit · target audience

Refi-Smart palette · homeowners 35–55 · refi-curious cohort

Generation pending 0 / 5

Test flight: awaiting completion

04 Test flight · 48-hour results

Variation 3 wins · +38% CTR vs control

"Less monthly. More monthly." paired with stat-led visual emerged as winner. Auto-promoted to primary; remaining variants moved to long-tail rotation.

Best CTR

2.9%

▲ +0.8pp vs control

CVR (winner)

4.1%

▲ +0.3pp

Coordination saved

~38h

vs manual brief→design→QA cycle

Agent activity

0 events

Press play to start simulation

Deterministic simulation of one detect→refresh→test cycle. In production the Performance Agent runs continuously across all live ad accounts; the Generation Agent is invoked on demand via API.
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